Social Media Tips For Finding Sources, Trends And More
March 5, 2011 Leave a comment
Authors and experts can benefit by using search.twitter.com to look up who is talking about the themes of their book (or expertise). You simply put in a keyword in the search box. For example, if the theme of your book is parenting, or eco-green issues, you’d place those keywords in the search box. Twitter will pull up conversations going on on those topics, and then you can join in, and also find potential new readers. LinkedIn has many features, big and small, which are not generally known, or at least not many people know how they work.”
A three degree network, LinkedIn considers only first 3 degrees as your network To reach people outside your network, become a member of a group they are a member of to be able to connect.
A Powerful Way To Use LinkedIn To Connect With Bloggers And Journalists:
Use LinkedIN To Do A search and also learn what connections you share I used it to find a health editor at NPR and found we are in the same group, so that they can be added to my network I used the search feature to find freelancers that write about my client’s industries By doing searches, I can pull up the journalist’s exact name and bio Knowing information about his biography gives me an edge and insight in how to approach them For example, we may have gone to the same university, lived in the same city, or be related (just kidding!)
I can also learn information about their beats and topic areas they cover, so I can shape my pitch I can view a photo of the journalist which helps see their human side.
When my clients do book tours, I can search for bloggers,radio hosts, anchors, and print journalists in the cities they are touring to try to get my clients an interview while they are promoting their book.
The information gleaned from the search is much more valuable than what I might find in a media directory because it includes many details not found in media directories.
For more placements, it makes sense to know as much about the outlet and journalist as possible. Using the search box on LinkedIN doesn’t cost a dime Some may find the search tedious, but it’s worth the effort to research as much as possible about the journalist or blogger’s background The value of using LinkedIn searches is that you can also see your connections that you share with individual people I joined a group on LinkedIn called “This Is Media” and it’s a group populated by journalists, writer, bloggers, radio hosts, TV producers-perfect for my purposes as a publicist. I plan to schedule an hour a day on doing searches and making new media contacts to get my clients more placements.
Answering questions on LinkedIn is a great way to rasie your profile and credibility as an author and thought leader on your area of expertise. You can also suggest one of your contacts as an expert.
The LinkedIn members who ask the question, also award points for the best, thought answer. This can lead to recognition on the LinkedIN’s expert list.
Finding Radio /TV Hosts and other media on LinkedIN:
I use the search box on LinkedIN using the drop down menu option “Find People.” LinkedIn pulls up their bio and company information. In addition, their websites are listed. When I find the source I want to connect with, I go to thier website, and contact them through the e-mail listed there, rather than via LinkedIN. if you don’t use LinkedIn for anything else, use it as a research database. It’s great for doing research, and the best part is that it’s free.