The Value of Blogging

Th Value of Blogging For High Visibility
By Jackie O’Neal
O’Neal Media Group

A recent study showed that a significant number of reporters use the internet to find sources for their stories.

In today’s fast paced world, if you want to get quoted by the media on a consistent basis, it’s important to have fresh content on your blog. Outdated material does not contribute to the success of your enterprise.

These are the results of the study that definitely underscores my point:

Eighty-eight percent of journalists say they spend 20 or more hours a week on the Internet, up from 60 percent in 2007. Nearly all (85 percent) say they have a LinkedIn account, 55 percent are on Facebook and 24 percent tweet on Twitter.
When asked how journalists use the Internet:
95 percent say search (Google, Yahoo!, etc.)
92 percent say reading news
92 percent say emailing
89 percent say finding story ideas
87 percent say finding news sources
75 percent say reading blogs
64 percent say watching webinars or webcasts
61 percent say watching YouTube
59 percent say social networks
source: Arketi Group

So what if you if you are a business owner and lack time to blog regularly?

I viewed an excellent video by marketing Nicole Dean that explains strategies that can be undertaken to keep blog content fresh – without writing a word yourself.

The video is full of valuable resources about how to hire a ghostwriter without ending up in the poorhouse. The fact is there are qualified bloggers for hire that have low overhead, and hence they charge an affordable flat rate. The key is to get clear on the payment terms, and also view a writing sample before contracting the individual.

To make sure text is not plagiarized, copy and paste a paragraph into Google, and if it is, the search engine will lead you to the original source. That’s why asking for a writing sample or two is a wise move before making a hiring decision.

Some business owners are able to carve out time to blog, but fear they will run out of ideas, the video teaches a valuable strategy to generate story ideas and fresh content.

Think of some keywords in your industry and type them into the Google search engine. For instance, if you sell products geared towards new parents, you might try using the term “parenting.” You’’ll pull up a wealth of material, you can then summarize with attribution, as a blog post.

View a video with more simple ideas on starting a blog without actually writing the content:

About ONealMedia
O’Neal Media Group In a crowded PR field, do you want to be treated by your publicist as the only client? O’Neal Media Group can deliver value and enhance your market recognition, increase your visibility, and meet your public relations goals and most important of all- get you results by: • Focusing enthusiastically on your needs and delivering 110% because we take pride in our profession • Walking many extra miles to assist you achieve your goals through strategic planning and creation of a comprehensive communications plan. • Representing you and your company in the utmost professional manner • Using the best technology in the industry to create press kits, relational contact management, and fast press kit updates when breaking news hits. • Tailored services based on your organization’s needs that translates into a stronger message being portrayed through PR • Consistency and trust whereby when new opportunities come up in the media that will benefit you , we will keep you appraised by e-mail, or phone. • Assurance that we make every effort to completely understand your market since we schedule a 60 minute “Great Start” brainstorming session via phone, or face to face.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: