The Value of Blogging
March 6, 2011 Leave a comment
Th Value of Blogging For High Visibility
By Jackie O’Neal
O’Neal Media Group
A recent study showed that a significant number of reporters use the internet to find sources for their stories.
In today’s fast paced world, if you want to get quoted by the media on a consistent basis, it’s important to have fresh content on your blog. Outdated material does not contribute to the success of your enterprise.
These are the results of the study that definitely underscores my point:
Eighty-eight percent of journalists say they spend 20 or more hours a week on the Internet, up from 60 percent in 2007. Nearly all (85 percent) say they have a LinkedIn account, 55 percent are on Facebook and 24 percent tweet on Twitter.
When asked how journalists use the Internet:
95 percent say search (Google, Yahoo!, etc.)
92 percent say reading news
92 percent say emailing
89 percent say finding story ideas
87 percent say finding news sources
75 percent say reading blogs
64 percent say watching webinars or webcasts
61 percent say watching YouTube
59 percent say social networks
source: Arketi Group
So what if you if you are a business owner and lack time to blog regularly?
I viewed an excellent video by marketing Nicole Dean that explains strategies that can be undertaken to keep blog content fresh – without writing a word yourself.
The video is full of valuable resources about how to hire a ghostwriter without ending up in the poorhouse. The fact is there are qualified bloggers for hire that have low overhead, and hence they charge an affordable flat rate. The key is to get clear on the payment terms, and also view a writing sample before contracting the individual.
To make sure text is not plagiarized, copy and paste a paragraph into Google, and if it is, the search engine will lead you to the original source. That’s why asking for a writing sample or two is a wise move before making a hiring decision.
Some business owners are able to carve out time to blog, but fear they will run out of ideas, the video teaches a valuable strategy to generate story ideas and fresh content.
Think of some keywords in your industry and type them into the Google search engine. For instance, if you sell products geared towards new parents, you might try using the term “parenting.” You’’ll pull up a wealth of material, you can then summarize with attribution, as a blog post.
View a video with more simple ideas on starting a blog without actually writing the content: