Blogging with purpose
March 7, 2011 Leave a comment
Sherrie Bakshi writing for Public Relations Tactics on ideas to what constitutes a good blog noted the importance of writing about topics one is passionate about. She said, “ Also consider your posts as an opportunity for you to position yourself as an expert in your field.” Bakshi went on to say there is value in creating an editorial calendar in order to plan consistent postings. The reason for this is related to offering up fresh, relevant content, and its clear search engines will respond. I’ve been taking a course with ACEInspire and recently attended a webinar related to establishing planned blogging and content. Bashki also touches upon this point by suggesting creating editorial calendars for the same purpose– regular postings tied to your campaigns or projects.