New Interactive PR Tool
April 2, 2011 Leave a comment
I recently learned about how to enliven a press release through Gnosis Arts PR. The information on their website notes :” With the Quick Response Release™, we embed a QR code into your press release as your logo or image. We include a call to action as the caption of your release. When readers scan the QR code, they are shown a message directly on their mobile phone. The message prompts them to text the displayed message to a phone number, all with the click of a button. When they text the message, they automatically receive back a text message that includes your special coupon code (or any promotional or publicity message you want to use.”
For my purposes, I send out media releases to interest media outlets in interviewing my clients, and I find the QR code to be a remarkable way to lead the viewers of my press release directly to my client’s websites and amazon pages. Gnosis Arts PR actually creates the QR code and embeds it into the release. The receipient of the press release needs to have a QR scanner to view the release, however there is a fast and easy way to obtain one by visiting a website: NOTE: If you don’t have a QR code scanner, visit http://www.I-nigma.mobi on you mobile device and follow the instructions.
The idea of making a press release ‘conversion oriented” is brillant e specially for authors seeking to get more visitors to their Amazon page, and hence increase book sales.
To learn more, visit: http://www.gnosisarts.com/home/Quick_Response_Release