My secret weapon

I have a wonderful contact managment system which was designed by a company called Blue Kangaroo.  The system allows me to upload fresh, targeted media leads, and once this process is complete, I’m able to send media advisories and pitches to hundreds of journalists. The best part about my contact management system is that my clients get media placements. An aspect of the system allows me to track the e-mails that got media attention and were opened. If the e-mail was opened multiple times, it’s a clear indicator that there may be interest in terms of a media placement. Once I track this, I simply contact the media lead by e-mail with a simple note:What can we do to get him or her on the air? or interviewed for a feature story? . It really streamlines the process of pitching journalists and editors, and makes communication effective. The other benefit is that I’m able to measure the number of media outlets that show interest in my client, and I can quickly access the information. As a publicist, this is an invaluable tool particularly in keeping track of my client’s activities in terms of what I have done on their behalf from week to week.  As a publicist I use the most up-to-date and effective marketing tools which adds value to what I offer.

To read more about the value of working with a publicist, visit:

About ONealMedia
O’Neal Media Group In a crowded PR field, do you want to be treated by your publicist as the only client? O’Neal Media Group can deliver value and enhance your market recognition, increase your visibility, and meet your public relations goals and most important of all- get you results by: • Focusing enthusiastically on your needs and delivering 110% because we take pride in our profession • Walking many extra miles to assist you achieve your goals through strategic planning and creation of a comprehensive communications plan. • Representing you and your company in the utmost professional manner • Using the best technology in the industry to create press kits, relational contact management, and fast press kit updates when breaking news hits. • Tailored services based on your organization’s needs that translates into a stronger message being portrayed through PR • Consistency and trust whereby when new opportunities come up in the media that will benefit you , we will keep you appraised by e-mail, or phone. • Assurance that we make every effort to completely understand your market since we schedule a 60 minute “Great Start” brainstorming session via phone, or face to face.

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