My secret weapon
April 21, 2011 Leave a comment
I have a wonderful contact managment system which was designed by a company called Blue Kangaroo. The system allows me to upload fresh, targeted media leads, and once this process is complete, I’m able to send media advisories and pitches to hundreds of journalists. The best part about my contact management system is that my clients get media placements. An aspect of the system allows me to track the e-mails that got media attention and were opened. If the e-mail was opened multiple times, it’s a clear indicator that there may be interest in terms of a media placement. Once I track this, I simply contact the media lead by e-mail with a simple note:What can we do to get him or her on the air? or interviewed for a feature story? . It really streamlines the process of pitching journalists and editors, and makes communication effective. The other benefit is that I’m able to measure the number of media outlets that show interest in my client, and I can quickly access the information. As a publicist, this is an invaluable tool particularly in keeping track of my client’s activities in terms of what I have done on their behalf from week to week. As a publicist I use the most up-to-date and effective marketing tools which adds value to what I offer.
To read more about the value of working with a publicist, visit: http://onealmediagroup.presskit247.com/The_Value_of_Working_With_ONeal_Media_Group