A Powerful Way To Use LinkedIn To Connect With Bloggers And Journalists

A Powerful Way To Use LinkedIn To Connect With Bloggers And Journalists

“LinkedIn has many features, big and small, which are not generally known, or at least not many people know how they work.” – Jon Vermieren How To Really Use LinkedIN

 ● A three degree network, LinkedIn considers only first 3 degrees as your network

 ● To reach people outside your network, become a member of a group they are a member of to be able to connect says Vermieren

. A Powerful Way To Use LinkedIn To Connect With Bloggers And Journalists:

 ● Use LinkedIN To Do A search and also learn what connections you share

 ● I used it to find a health editor at NPR and found we are in the same group, so that they can be added to my network

 ● I used the search feature to find freelancers that write about my client’s industries

* By doing searches, I can pull up the journalist’s exact name and bio

 ● Knowing information about his biography gives me an edge and insight in how to approach them

 ● For example, we may have gone to the same university, lived in the same city, or be related (just kidding!)

 ● I can also learn information about their beats and topic areas they cover, so I can shape my pitch

 ● I can view a photo of the journalist which helps see their human side

 ● When my clients do book tours, I can search for bloggers,radio hosts, anchors, and print journalists in the cities they are touring to try to get my clients an interview while they are promoting their book

. ● The information gleaned from the search is much more valuable than what I might find in a media directory because it includes many details not found in media directories

. ● For more placements, it makes sense to know as much about the outlet and journalist as possible.

 ● Using the search box on LinkedIN doesn’t cost a dime

 ● Some may find the search tedious, but it’s worth the effort to research as much as possible about the journalist or blogger’s background

 ● The value of using LinkedIn searches is that you can also see your connections that you share with individual people

● I joined a group on LinkedIn called “This Is Media” and it’s a group populated by journalists, writer, bloggers, radio hosts, TV producers-perfect for my purposes as a publicist

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Get on the morning news tomorrow

Media are always searching for fresh angles to offer audiences.  As May comes to a close and June
appears on the horizon what will you have in mind to pitch?

Here are some wonderful ideas drawn from the creative mind of Shawne Duperon:  

Newsrooms across the country are on the lookout
for news stories:

–Everyone is getting ready for barbecuing and
 Memorial Day. Pitch your BBQ safety checklist.

–Handymen and builders: pitch stories to check up
 on consumers heating and cooling systems or
 getting your deck ready for summer. What about
 looking at the foundation around your home for
 termites?

–More spring cleaning? Clean behind the fridge,
 check water hoses to your washing machine.

–Water safety – avoiding sports injuries will be a
 focus this month.

–And remember … Memorial Day is a GREAT day to
 pitch stories because hardly anyone is! It’s the
 perfect opportunity to start fab media
 relationships for long-term coverage.
Reprinted from “Shawne’s TV Guide,” a free
newsletter that generates networking and relationships
in traditional & social media to grow your business,
career and non-profit.
Subscribe at www.ShawneTV.com.
© Copyright 2011 Shawne Duperon, ShawneTV Inc.

Still not sure? Your PR team is only a phone call away. Visit me online and fill out a form to request a consultation: https://onealmediagrouppublicrelations.wordpress.com/free-consultation/

Tweet Surrender: Using Twitter to Market Your Writing

“Tweet Surrender: Using Twitter to Market Your Writing”
By Erin O’Riordan

If you write, you should have a Twitter account. It’s free, and it’s a great way to connect with fans, fellow writers, and others whose services may come in handy. It’s also very entertaining and even enlightening…especially if you follow Perez Hilton, George Takei, Yoko Ono or His Holiness the Dalai Lama.

What does Twitter do? It allows you to post 140-character (yes, character, not word) messages. You can also use the Twitpics application to share photos. If you’re already familiar with Facebook, Twitter is similar to Facebook’s status update box. Twitter also lets users search for names and key phrases to see what people are saying about those people and things.

One caveat about Twitter: it’s getting a little too big for its britches. Sometimes you’ll go to sign in, and you’ll get a cute graphic of some birds trying to lift a whale. This means Twitter is over its user capacity. The addition of Japan to the Twitter universe in June 2010 didn’t help. If you get the whale, you’ll have to wait for a few users to sign out before you can sign in. It usually only takes a few minutes, but can be frustrating.

The follow five Twitter tips are from Penny C. Sansevieri, reprinted with permission from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques; http://www.amarketingexpert.com :

1. Know what your followers want. To do this, follow the popular people in your market and see what they Tweet about.
2. Share useful advice. This gives your followers a reason to pay attention to you,
3. Don’t overTweet. Four to five messages a day is a good rule of thumb. Too many more and you’ll overwhelm your followers’ home pages.
4. Balance broadcasting with communicating. “Broadcasting” is a one-way message. “Communicating” is a give and take. Put your message out, listen for replies, and then answer your feedback.
5. Comment on current events in your market. To do this, you’ll need to be aware of what’s going on in your industry.

When you do join Twitter, be sure to follow me at http://twitter.com/ErinORiordan. Then promote, promote, promote!

How A Publicist Can Pin-Point, Solve, And Prevent Problems As Added Value To CEOs

 

 
For Immediate Release
O’Neal Media Group
News Contact: Jackie O’Neal (PRSA)
+1 609 334-8621
 
  How A Publicist Can Pin-Point, Solve, And Prevent Problems As Added Value To CEOs
 
(Atlantic City, NJ)  According to a Public Relations Society of America monograph, PR’s role as a communications link is vital 
in problem solving and prevention. Most companies can benefit from public relations services as part of their business plan.
 
Here are five  facts to consider:
 
  • Resolving conflicts may require modifying many opinions including those held by the PR firm and the client
  • Patterns of communication in the future may revolve around smaller groups
  • The random benefits of PR activities  not directly tied to corporate interests will increase
  • New methods of research will be especially relevant to situations where opinions change rapidly
  • PR can help companies develop alliances, and build  collaborative  ventures which often can ensure the success of business launches and new programs
 
Jackie O’Neal, founder of O’Neal Media Group says, “There is a misconception about the role of publicists- an idea that anyone can take on the practice. We imagine a person with a phone attached to their ear as an appendage, and a person who over-uses adjectives while misleading the public. But public relations offers several functions, and one of the most important is  the capacity it has to help executives overcome isolation, whereby the PR practitioner can tune management in to new trends, statistics and media opportunities they may otherwise miss out on. This ability requires a significant amount of training and expertise gained by experience.”
 
O’Neal points out that apart from being  able to identify new markets, new products, and new methods more readily, publicists can also  
help to protect the present position when an organization is under attack.
 
 “Historically, we have the Proctor and Gamble case to draw from– when the company  did not suffer from declining sales, or stock values during the tampon debacle largely due to their expert PR handling of the problem: communicating the company’s position,” she says. 
 
 
Notes to Editors:
 
1. O’Neal Media Group serves non-profits and entrepreneurs by providing public relations services. Most clients are non-profits, authors, small business, and  some are non -governmental agencies in the developing world.  As long as potential clients are engaged in serving others through charitable endeavors, or in other ways, the company is  open to representing them,but  are selective since Jackie O’Neal realizes most clients have long-term goals they want to bring to fruition. O’Neal Media Group ensures client’s missions  are in alignment, because the firm expects to be working closely on projects over an extended period of time.
 
2. Jackie O’Neal can be reached via phone 609 334-8621 and e-mail jackieoneal@helloworld.com
 
3. Jackie O’Neal is also fluent in Spanish, and welcomes inquiries from ethnic media.