How A Publicist Can Pin-Point, Solve, And Prevent Problems As Added Value To CEOs


For Immediate Release
O’Neal Media Group
News Contact: Jackie O’Neal (PRSA)
+1 609 334-8621
  How A Publicist Can Pin-Point, Solve, And Prevent Problems As Added Value To CEOs
(Atlantic City, NJ)  According to a Public Relations Society of America monograph, PR’s role as a communications link is vital 
in problem solving and prevention. Most companies can benefit from public relations services as part of their business plan.
Here are five  facts to consider:
  • Resolving conflicts may require modifying many opinions including those held by the PR firm and the client
  • Patterns of communication in the future may revolve around smaller groups
  • The random benefits of PR activities  not directly tied to corporate interests will increase
  • New methods of research will be especially relevant to situations where opinions change rapidly
  • PR can help companies develop alliances, and build  collaborative  ventures which often can ensure the success of business launches and new programs
Jackie O’Neal, founder of O’Neal Media Group says, “There is a misconception about the role of publicists- an idea that anyone can take on the practice. We imagine a person with a phone attached to their ear as an appendage, and a person who over-uses adjectives while misleading the public. But public relations offers several functions, and one of the most important is  the capacity it has to help executives overcome isolation, whereby the PR practitioner can tune management in to new trends, statistics and media opportunities they may otherwise miss out on. This ability requires a significant amount of training and expertise gained by experience.”
O’Neal points out that apart from being  able to identify new markets, new products, and new methods more readily, publicists can also  
help to protect the present position when an organization is under attack.
 “Historically, we have the Proctor and Gamble case to draw from– when the company  did not suffer from declining sales, or stock values during the tampon debacle largely due to their expert PR handling of the problem: communicating the company’s position,” she says. 
Notes to Editors:
1. O’Neal Media Group serves non-profits and entrepreneurs by providing public relations services. Most clients are non-profits, authors, small business, and  some are non -governmental agencies in the developing world.  As long as potential clients are engaged in serving others through charitable endeavors, or in other ways, the company is  open to representing them,but  are selective since Jackie O’Neal realizes most clients have long-term goals they want to bring to fruition. O’Neal Media Group ensures client’s missions  are in alignment, because the firm expects to be working closely on projects over an extended period of time.
2. Jackie O’Neal can be reached via phone 609 334-8621 and e-mail
3. Jackie O’Neal is also fluent in Spanish, and welcomes inquiries from ethnic media.



About ONealMedia
O’Neal Media Group In a crowded PR field, do you want to be treated by your publicist as the only client? O’Neal Media Group can deliver value and enhance your market recognition, increase your visibility, and meet your public relations goals and most important of all- get you results by: • Focusing enthusiastically on your needs and delivering 110% because we take pride in our profession • Walking many extra miles to assist you achieve your goals through strategic planning and creation of a comprehensive communications plan. • Representing you and your company in the utmost professional manner • Using the best technology in the industry to create press kits, relational contact management, and fast press kit updates when breaking news hits. • Tailored services based on your organization’s needs that translates into a stronger message being portrayed through PR • Consistency and trust whereby when new opportunities come up in the media that will benefit you , we will keep you appraised by e-mail, or phone. • Assurance that we make every effort to completely understand your market since we schedule a 60 minute “Great Start” brainstorming session via phone, or face to face.

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