Tweet Surrender: Using Twitter to Market Your Writing

“Tweet Surrender: Using Twitter to Market Your Writing”
By Erin O’Riordan

If you write, you should have a Twitter account. It’s free, and it’s a great way to connect with fans, fellow writers, and others whose services may come in handy. It’s also very entertaining and even enlightening…especially if you follow Perez Hilton, George Takei, Yoko Ono or His Holiness the Dalai Lama.

What does Twitter do? It allows you to post 140-character (yes, character, not word) messages. You can also use the Twitpics application to share photos. If you’re already familiar with Facebook, Twitter is similar to Facebook’s status update box. Twitter also lets users search for names and key phrases to see what people are saying about those people and things.

One caveat about Twitter: it’s getting a little too big for its britches. Sometimes you’ll go to sign in, and you’ll get a cute graphic of some birds trying to lift a whale. This means Twitter is over its user capacity. The addition of Japan to the Twitter universe in June 2010 didn’t help. If you get the whale, you’ll have to wait for a few users to sign out before you can sign in. It usually only takes a few minutes, but can be frustrating.

The follow five Twitter tips are from Penny C. Sansevieri, reprinted with permission from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques; :

1. Know what your followers want. To do this, follow the popular people in your market and see what they Tweet about.
2. Share useful advice. This gives your followers a reason to pay attention to you,
3. Don’t overTweet. Four to five messages a day is a good rule of thumb. Too many more and you’ll overwhelm your followers’ home pages.
4. Balance broadcasting with communicating. “Broadcasting” is a one-way message. “Communicating” is a give and take. Put your message out, listen for replies, and then answer your feedback.
5. Comment on current events in your market. To do this, you’ll need to be aware of what’s going on in your industry.

When you do join Twitter, be sure to follow me at Then promote, promote, promote!

About ONealMedia
O’Neal Media Group In a crowded PR field, do you want to be treated by your publicist as the only client? O’Neal Media Group can deliver value and enhance your market recognition, increase your visibility, and meet your public relations goals and most important of all- get you results by: • Focusing enthusiastically on your needs and delivering 110% because we take pride in our profession • Walking many extra miles to assist you achieve your goals through strategic planning and creation of a comprehensive communications plan. • Representing you and your company in the utmost professional manner • Using the best technology in the industry to create press kits, relational contact management, and fast press kit updates when breaking news hits. • Tailored services based on your organization’s needs that translates into a stronger message being portrayed through PR • Consistency and trust whereby when new opportunities come up in the media that will benefit you , we will keep you appraised by e-mail, or phone. • Assurance that we make every effort to completely understand your market since we schedule a 60 minute “Great Start” brainstorming session via phone, or face to face.

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