A Powerful Way To Use LinkedIn To Connect With Bloggers And Journalists

A Powerful Way To Use LinkedIn To Connect With Bloggers And Journalists

“LinkedIn has many features, big and small, which are not generally known, or at least not many people know how they work.” – Jon Vermieren How To Really Use LinkedIN

 ● A three degree network, LinkedIn considers only first 3 degrees as your network

 ● To reach people outside your network, become a member of a group they are a member of to be able to connect says Vermieren

. A Powerful Way To Use LinkedIn To Connect With Bloggers And Journalists:

 ● Use LinkedIN To Do A search and also learn what connections you share

 ● I used it to find a health editor at NPR and found we are in the same group, so that they can be added to my network

 ● I used the search feature to find freelancers that write about my client’s industries

* By doing searches, I can pull up the journalist’s exact name and bio

 ● Knowing information about his biography gives me an edge and insight in how to approach them

 ● For example, we may have gone to the same university, lived in the same city, or be related (just kidding!)

 ● I can also learn information about their beats and topic areas they cover, so I can shape my pitch

 ● I can view a photo of the journalist which helps see their human side

 ● When my clients do book tours, I can search for bloggers,radio hosts, anchors, and print journalists in the cities they are touring to try to get my clients an interview while they are promoting their book

. ● The information gleaned from the search is much more valuable than what I might find in a media directory because it includes many details not found in media directories

. ● For more placements, it makes sense to know as much about the outlet and journalist as possible.

 ● Using the search box on LinkedIN doesn’t cost a dime

 ● Some may find the search tedious, but it’s worth the effort to research as much as possible about the journalist or blogger’s background

 ● The value of using LinkedIn searches is that you can also see your connections that you share with individual people

● I joined a group on LinkedIn called “This Is Media” and it’s a group populated by journalists, writer, bloggers, radio hosts, TV producers-perfect for my purposes as a publicist

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About ONealMedia
O’Neal Media Group In a crowded PR field, do you want to be treated by your publicist as the only client? O’Neal Media Group can deliver value and enhance your market recognition, increase your visibility, and meet your public relations goals and most important of all- get you results by: • Focusing enthusiastically on your needs and delivering 110% because we take pride in our profession • Walking many extra miles to assist you achieve your goals through strategic planning and creation of a comprehensive communications plan. • Representing you and your company in the utmost professional manner • Using the best technology in the industry to create press kits, relational contact management, and fast press kit updates when breaking news hits. • Tailored services based on your organization’s needs that translates into a stronger message being portrayed through PR • Consistency and trust whereby when new opportunities come up in the media that will benefit you , we will keep you appraised by e-mail, or phone. • Assurance that we make every effort to completely understand your market since we schedule a 60 minute “Great Start” brainstorming session via phone, or face to face.

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