The Value of Adding Articles to an Online Press Kit

An online press kit is one of the most valuable marketing  tools an author can have.  The elements generally include:

  • A bio
  • suggested interview questions, or questions a broadcast host will want to ask
  • story ideas or themes related to your book that you can discuss
  • ready-to-use quotes that print media can use to develop an article
  • images- ( a book cover and headshot)
  • media coverage ( you want to be able to demonstrate you are active and have credibility)
  • Articles that demonstrate your expertise

Recently, I discovered that having articles available on the press kit can add tremendous value to the media that cover both broadcast and print. A broadcast outlet that booked one of my clients, also took the time to access the articles we had added to his press kit. It turned out, the radio host was also a magazine publisher, and he asked permission to print my client’s article for a forthcoming issue. It’s always rewarding to score double coverage like this.

If you are a prolific writer and write on a number of topics, I suggest listing the articles under specific categories for easier navigation. For example, point editors to the areas they cover by using headings such as: self-help, parenting, lifestyle, eco- green, and so forth.

One of the best online press kit tools I’ve used is Press Kit 247.com.  It’s simple to use and has built in SEO. Pitch Rate also has an area where experts can upload articles for the media to access. Word press is also good, but you’ll need to upload articles as pages, not posts and label the tabs accordingly. It’s also a sound practice to use a companion image.

 

 

 

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About ONealMedia
O’Neal Media Group In a crowded PR field, do you want to be treated by your publicist as the only client? O’Neal Media Group can deliver value and enhance your market recognition, increase your visibility, and meet your public relations goals and most important of all- get you results by: • Focusing enthusiastically on your needs and delivering 110% because we take pride in our profession • Walking many extra miles to assist you achieve your goals through strategic planning and creation of a comprehensive communications plan. • Representing you and your company in the utmost professional manner • Using the best technology in the industry to create press kits, relational contact management, and fast press kit updates when breaking news hits. • Tailored services based on your organization’s needs that translates into a stronger message being portrayed through PR • Consistency and trust whereby when new opportunities come up in the media that will benefit you , we will keep you appraised by e-mail, or phone. • Assurance that we make every effort to completely understand your market since we schedule a 60 minute “Great Start” brainstorming session via phone, or face to face.

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