No More Stale Content
July 3, 2011 Leave a comment
One of my business mentors once said that stale information and an outdated blog do absolutely nothing to promote one’s endeavors.
Some of the authors I’ve worked with admit it’s time consuming to keep their blog’s content fresh. perhaps what they don’t realize is that unless they first plan their blog content ahead of time,
little will get done. Some authors tell me, the idea of planning can be a daunting tasks. Of course, it is possible to hire a virtual assistant to write your blog for you, but unless they have a brilliant way to capture your voice, the blog post won’t be authentic, and readers will pick up on it. An author, myself, I’ve come to realize that publicity is a full time job and all consuming. I’ve learned to make things easier, and keep those feeling of overwhelm at bay. As a public relations practiioner, planning is one of my areas of expertise, but you don’t have to be in my field to know how to approach making a sound plan to promote your book. One of the keys in making a plan is to review your objectives and then make sure that each task relates to taking a step towards reaching target audiences. As you review your objectives, you may also find ideas for new content. Since I love to use myself as a case study, to prove a point- I would not suggest others take an action, unless I’ve actually tried it myself, I’ll talk about what I’ve been doing recently. Recently, I was interviewed by a psychotherapist who is also a radio host. The conversation shed light on an interesting idea I’d like to pursue in my author’s blog. The thrust of my memoir, BORN IN THE LAND OF THE TANGO, deals with identity politics. The question came up during the interview, ” What exactly is is the value of knowing who you are and tracing your family roots?” Lately, I’ve been doing a bit of research on pulling together a blog about researching family roots and offering tips. My feeling is that many authors have themes within their books they may not be aware of but that once tapped can attract a sizeable amount of new readers. You will never know what those themes are unless you are engaged in talking about your book and it doesn’t have to be with a media outlet, but with a friend. By talking about your book, it’s possible to have a brainstorm and at the same time generate ideas for your blog as I illustrated in my example.
Someone very wise once said, “the media is obsessed with health, money and love.” Just scanning some lifestyle TV segments and print articles will confirm this idea. My question is always- how can I creatively relate my book to these media obsessions and get more coverage for my book and create fresh content for my author’s blog? Don’t let your blog grow stale, plan your content, engage with your readers and you’ll have a plethora of new ideas.