Services and PR Packages

Package 1:National Campaign- Print- $450 a month

Benefits: We position you as an expert and give you wide exposure

  • Monitor news and breaking news related to your expertise
  • Create 2 media advisories/Expert Alerts per month (Additional expert alerts $75)
  • Distribute to 5,500 National Media Outlets and 9,000 journalists
  • Arrange media interviews with interested journalists who respond to the media advisory content
  • We suggest booking three to six  months to see results

 

 

Package 2: National Campaign- Print and Broadcast- $550 a month

  • Includes all the elements in Package 1 PLUS 5 radio interviews
  • 2 Feature Stories For Distribution. All our content is syndicated on USA Today.com, The Huffington Post and others

 

 

Package 3: National Campaign- $1400 a month 

(Can be made in 2 payments of $700)

  • Includes all elements in Package 2 and 3 PLUS Daily Media Opportunities
  • 1 hour strategic planning consultation
  • Live Media Opportunities
  • We respond to journalist’s queries ( 100 a day)
  • We create an expert profile that includes: a bio, books published, Research topics, Education, Website links on ProfNet, a professional service we use to garner wide media exposure for our clients
  • We send you a record of opportunities we acted on
  • We arrange interviews with journalists that call us demonstrating interest
  • You get in front of top-tier media, freelancers,bloggers, authors, and more
  • We position you as an expert
  • Creation of an Editorial calendar for the purpose of preparing seasonal story ideas to pitch to the media
  • Communications Plan- 

     
    We specialize in strategic planning, and have worked with several  organizations and individuals to keep them focused. We help you in defining what you want to accomplish, or the things you want to correct, prevent, ot preserve.
     
     We help you identify your goals and objectives and lay out a strategy to meet them. We create a detailed  Communications Plan with your input  that  includes:
    • PROBLEM STATEMENT
    • SITUATIONAL ANALYSIS:(Summary of opportunities and concerns, and research findings based on secondary research
    • AUDIENCES:
    • GOALS
    • Objectives
    • Communication Strategy
    • Messages (grows out of strategy)
    • Tactics developed from objectives
    • Budget
    • Timeline
    • Evaluation for each objective 

 

 

A La Carte Services:

 

Creation of a communications plan- $600

 
We specialize in strategic planning, and have worked with several  organizations and individuals to keep them focused. We help you in defining what you want to accomplish, or the things you want to correct, prevent, ot preserve.
 
 We help you identify your goals and objectives and lay out a strategy to meet them. We create a detailed  Communications Plan with your input  that  includes:
PROBLEM STATEMENT
SITUATIONAL ANALYSIS:(Summary of opportunities and concerns, and research findings based on secondary research
AUDIENCES:
GOALS
Objectives
Communication Strategy
Messages (grows out of strategy)
Tactics developed from objectives
Budget
Timeline
Evaluation for each objective
 
Hourly Rate For Short-Term Assignments: $100
 
 Short-term assignments can include:
 
-researching media leads( we require client enroll for  3 hours minimum)
 
 -creating an online press kit, updating an online press kit,  pitching to selected media outlets( we require client book 10 hours minimum)
 
 -arranging book tours ( we require client book 15 hours minimum for book tours. Ideal for 4-6 week book tours.
 
 *All fees must be paid in advance for short-term  programs.
 
Book trailer Rate- $25 For Members of Media Connections Lab
Non-members: $50
 
 Book trailer creation for a 30 second trailer with music, text, images, and a “call to action” button at the end. We provide you with a high-resolution MP4 file so you can upload the book trailer to your website, ot Facebook page.
 
Media Blitz Package: $2,100
 
Benefits: Your news distributed to hundreds of National print and broadcast outlets-  we create search engine optimized press releases, media monitoring- we monitor the media outlets that express interest and follow-up to arrange interviews.
 
 Perfect for new books and business launches–
Our author clients love this option for book launches.
 
 -National print and  broadcast outlets targeted media list creation
-We use a professional service, PR Newswire to distribute your release
-Media monitoring available
-We track the outlets that express interest, follow-up, and arrange interviews for you.

 $2,100,
 includes the distribution, fee, and the press release creation
fee.($608 x4 blasts= 2,432)  A series of 4 press releases could be created at no additional fee.($800 value).
 

   

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: